Category: Advertising

Types Of Banner Advertising

The most famous form of advertising on the Internet’s World Wide Web is currently banner advertising. Banner ads are the most accepted form of advertising that helps in making good money. Banner ads will make money and an advertiser can earn money by driving lot of traffic to the site in order to increase the number of clicks on the banner ad. Tracking the traffic will give you a incredible idea about the scope of the banner ad. A banner ads works exactly on the concept of advertising where it aims to take the attention of users, creates an interest and desire to know more and lastly expects an action from them to click the banner ad.

There are different types of banner advertising ……

Banner Exchange are the most general banner ads , where you place a banner on your site and for every two that are seen on your site, one of your banners is displayed somewhere else.

Cost per Impression Banner advertising Cost per Impression banner ads make good a banner on someone’s web site and pay each time someone sees it, hence, pay per impression.

Pay per Click Banner Advertising Pay per Click banner ads are just like the name says; you pay when someone clicks on your banner.

Keyword Banner Advertising Keyword Banner ads are those where you specify keywords in which you would like your banner to appear. As an example, you are a Marketing company, your keywords maybe: Marketing company,online marketing company as an example. So when someone requests results from those keywords, your banner will appear. It’s another way to target a specific market. The cost of this can be quite extravagant, but it does provide beneficial branding and product promotion.

Deploying Aida Theory Through Online Advertising

Every advertising campaign of a brand calls for maximum attention from customers to create an interest on their mind so that they develop a desire to buy that product and finally take to action i.e. buy it. Summed up as the AIDA theory of advertising, every advertiser ensures an effectively deploys his brand promotion campaign through this theory. Though we are already familiar of this theory on the context of conventional mediums of advertising such a television, print or outdoor, for online or digital media, implementing the overall ad campaign by deploying AIDA theory has few variants that are briefly discussed in the following paragraphs.

You have ample options of conveying your brand message through digital media. You can choose from a range of online advertising practices such as Banner advertising, viral marketing, PPC ads, Social Media Advertising. The only concern is to frame your ad message in an interesting manner so that it easily grasps the attention of customers. The more interactive or interesting your ad looks, easier for you to attract your customers attention, so, give your best shots while framing the advertising message of your brand.

Any interesting brand message creates interest on customers mind. They would be curious to know the details about the brand even if they are not ready to buy or adopt it for the time being. If the brand message sounds irresistible, it will further create a desire or likeness to buy and take it home. Therefore, its all upto you, your advertising techniques particularly the final message you convey about your brand- its attractive features or benefits or any striking deal related with it. When a brand message sounds too striking or fascinating, customers are ready to take to action.

Deploying AIDA theory of brand promotion through online advertising has one added advantage. Online ads are mostly interactive. Besides, the rising trend of digital media has made it possible for various brand owners to bridge the communication gap with their potential customers. Anyone who knows how to surf internet can go through the brand message. This global feature of online advertising is yet another asset of launching a promotion campaign through digital media. Social media advertising has also become another raging practice amongst modern brand owners. Most of the brand owners can now communicate directly with their target customers without any mediator between them. All in all, Online Advertising media is poised to grow further in the future.

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

Impact Of Different Advertising Modes On Customers!

Television Advertising and its impact on customers

For years, television media has been a source of brand information. Various brand owners launch their promotion campaigns through television media. Because of its audio-visual impact, television media is one of the preferred channels of advertising widely adopted by brand owners and advertisers.

Radio Advertising and its impact on customers

Radio advertising is one of the impactful means of promoting a brand, service, event or idea. Though radio ads provide only audio impact on customers, it provides massive reach to a bulk target group. Radio Advertising is also a cost effective mode for low-budget campaigns. Hence, for those brand owners who want to reach out to a bulk target group, radio advertising is the most affordable means to promote his brand or service.

Print Advertising and its impact on customers

Print Advertising is one of the oldest means of brand promotion. Any form of advertising that is in print version such as pamphlets, leaflets, brochures, newspaper classifieds etc come under print advertising. Print ads provide detailed information about brands. Whats more, customers can rely on these ads even in the future for reference or to find out any useful brand info

Outdoor Advertising and its impact on customers

Outdoor Ads are one of the oldest modes of brand advertising. Various brand owners prefer to launch their ad campaigns through OOH media since OOH ads provide a larger than life impact on customers thereby delivering the brand message effectively and within a less amount of time. Brand advertising through outdoor media is advantageous since OOH ad displays are round the year available for customers to avail of various brand information. Be it through a billboard ad or a poster ad, an OOH ad provides a rich and effective impact on customers who travel from one place to another. This is why OOH Advertising is still one of the best modes of brand promotion despite the fact that its one of the oldest means of advertising.

Creating a great advertising campaign requires good fortune along with right methodologies, strategies, tools and techniques. By and by, building a brand starts with an idea. It takes a good idea to attract customers attention and persuade them to buy your product. An advertising campaign that doesnt contain a good idea passes like a ship in the night- unnoticed by customers. Synonymous with originality, a unique idea creates a great brand story and positions a positive image of the same on customers mind. Originality should also be observed in the advertising campaign. The brand advertiser should ensure that customers avail of a new as well as fresh communication through the ad campaign. Customers infact anticipate something new or refreshing in the brand communication each and every time the advertiser communicates with them.

Reasons Why You Should Use Billboard Advertising

Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognised for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public.

Why billboards?

Do you see billboards along the streets, the highway, and in business areas around your home? Do you see them advertising the latest products or services offered by a company? Indeed, you see them almost everywhere you look.

They come in different sizes and feature a wide array of products and services. Here’s why billboards are more preferred than other methods of advertising:

They are eye-catching

Billboards are one of those things that can easily catch your attention. Whether you are walking in the streets, or stuck in traffic, you can get hooked looking at their colourful display and what the advertiser has to offer.

Others even go to the extent of having popular actors endorse their products and reflect that in their billboards. These are enough to arouse the interest of consumers and make them want to know more. Further, their huge size is visible and clear to see, even at a distance.

They are practical

Why do you have to spend thousands of pounds just to have your product and services advertised? Television advertisements can cost a great deal of money, since you would have to buy airtime everyday. The same thing goes with advertising over radios. With billboards, all you have to do is pay a specific amount and the advertising company will handle everything. You will have your billboard visible to the public depending on your contract. It can stay there for a month or even for a year. There are also advertising companies that offer free repair in case of any damage.

They are convenient

Billboard advertising is definitely more convenient than other means of advertising. You no longer have to come up with jingles or scripts, or hire people to do your commercials. Moreover, it only takes a few days to put up a billboard, which makes it ideal for companies who want to make their products known to the public in the quickest time possible. Billboards can reveal everything, from the name of your product, to its amazing features. People who look at your billboard can tell exactly what you offer and how to avail of your services. They do not necessarily require famous personalities to catch the interest of consumers. In case you want a different style put up, you can change the layout and design anytime you desire.

Billboards can do wonders for your advertising needs. Make sure you find a good advertiser that can work on your billboard according to your own design and preference. It is also wise to look for advertisers that offer an excellent package at a reasonable price.

The Advantages Of Ooh Advertising

Todays netizens tend to spend a lot of time with their peers and family in multiplexes, bookstores and malls consuming more of video ads than Burgers or French fries. The average time spent by a mall rat is about an hour, which is being used cleverly to facilitate advertising of couple of minutes TVCs or product ads over mediums like LCD Advertising screens. The basic human nature always seems to shift to more interesting things when they are bored and that is where OOH advertising plays a major role. OOH advertising are promoted via advertising in malls, bookstores, multiplexes, while segmenting it on platforms like Big screen advertising, Plasma TV advertising or LCD advertising screens. Couple of advantages occurs when utilizing OOH advertising agencies to develop an OOH marketing campaign.

Span of Attention

The majority of humans will quite naturally focus on OOH advertising in comparison to the same ad in newspapers, or on the radio. Waiting for the movie time or window shopping in malls, most individuals are looking for something to pass time. The human eye will rapidly fixate on OOH advertising to help pass time and avoid boredom.

Flexibility

OOH advertising can be located in areas such as malls, bookstores and multiplexes where it will most likely be effective.

State of The Art

The latest technology now available is such that can create incredibly eye-catching advertisements. For example Plasma TV advertising done around multiplexes, restaurants.

The Primary de facto shifts the perception towards the notion that you simply cant turn away from OOH advertising. In todays fast paced digital era people sometimes choose to ignore static form of graphic elements like posters and billboards, but on the other side Mall Advertising, Big Screen Advertising, LCD Advertising screens seem to grasp more eyeballs.

Current Scenario Of Outdoor Advertising In India

Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

More Brands are adopting OOH media

Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

Rich means, affluent techniques of brand promotion

Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

Seamless brand communication

Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

For more information visit:

Effective Bus Shelter Advertising

A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But before deciding how you will advertise your business, you should analyze which advertising medium will best suit your customer base. Bus shelter ads also known as transit shelter displays are highly effective, sometimes more so than larger hoardings. Moreover, some areas do not have billboards as an advertising option, so bus shelteradvertising will often be an excellent alternative to larger billboards.

With Bus Shelter Advertising, your advertisements are always on. Bus shelter ads work for you 24 hours a day, 7 days a week. It also offers great visibility. Drivers, pedestrians and bus riders all will see your ads. It can provide you with Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your advertisement. And it also gives you Precise Geographic Targeting. If you do business locally and want to target local consumers, theres no better advertising vehicle than bus shelter advertising.

Bus shelteradvertising is also very cost-effective. A print ad in a prominent national publication might run you $25 per impression. Compared to that, bus shelter ads are a huge bargain. It’s not uncommon for bus shelter ads in a big city to have 25,000 vehicles pass by daily. That’s over 9,000,000 impressions per year. If you pay $250 per month for that bench, you’re paying $3,000 per year for 9,000,000 impressions. That works out to just over three one-hundredths of a penny per impression. Now, that’s advertising value for money!

Bus shelter advertising is a wonderful medium for Advertising and Marketing, but it takes a lot of creativity to make the best of it. To ensure Effective Advertising, contact the Best Advertising Agency in your area. Ad agencies will incentivize you to put your ads on as many bus shelters as possible for as long as possible. Therefore, pricing per bus shelter ad will vary based on the total package how many bus shelters you advertise on and for how long. The other big detriment is of course, location. The more traffic, the more expensive it is. Typically, there are a minimum number of bus shelters that you have to agree to advertise on. Five or ten bus shelters are a common minimum. Its also common to have to sign in an advertising and marketing contract for six months, but you might get a discount if you agree to run you bus shelter ad for a full year. If you are wondering how much to budget for bus shelter advertising, youll probably want to check for specific prices in your area.

Selecting Excellent As Well As Cheap Pay-per-click Web Advertising Solutions

As pay-per-click name implies, you only pay for actual click through to your web site. Affordable pay-per-click online advertising lists your site according to your bid for a particular search key phrase. Of course, websites that pay a lot more tend to be ranked higher.

Pay-per-click web advertising can be a very reasonable price compared to other method of marketing on the web. You don’t pay out any amount of money right until a visitor actually clicks your listing and go to see your site. The low price pay-per-click Internet advertising counts the amount of website visitors click on your listing and takes the amount of money out of an account you’ve setup with them.

You host the images to use in your low cost pay-per-click web advertising, so that you can monitor as well as change the banner at anytime. Targeted marketing in pay-per-click will help boost the number of customers you get at a controlled cost.

There are numerous affordable pay-per-click web advertising solutions readily available in the Internet. All you need to make certain is that the advertising alternative guarantees your total satisfaction and your site traffic.

In determining good quality and cost-effective pay-per-click Internet advertising service, make sure to run very carefully prepared and organized marketing promotions so that you can increase the targeted traffic to your site as well as increase visitor conversion rate.

Ensure that the pay-per-click online services you applied for studies your business enterprise and your competition. In addition, don’t forget to give particular information regarding your target market for your site.

After the cheap pay-per-click web advertising option has completed studying and analyzing your business enterprise, research to produce the most appropriate key phrases for your business. The pay-per-click web advertising solution will then prepare an exclusive copy of the advertising campaign in order to appeal to the would-be site visitors.

For effective pay-per-click Internet Advertising, you and the solutions should determine ideal landing pages. If needed, a number of adjustments are usually recommended to make an ideal landing page which would work for an entry point to your site.

It will be one great way to increase the presence of your new internet site. It’s the fastest growing marketing tool there is right now. Due to a wide range of companies offering economical pay-per-click Internet advertising solutions, you need to be careful to select which company to trust. You must be able to study the service quality they are willing to offer.

Advertising Through Flyer Printing And Distribution

There are many ways to advertise a business. For those who have enough budget, they can advertise their businesses through television, radio, newspaper, and through billboards. However, many small-scale businesses cannot afford such forms of advertising. It wouldn’t be practical for them to spend too much on advertising and lose their financial capability to spend on the other important aspects of their small business. But still, every entrepreneur knows that for a business to gain profit, it should still be advertised no matter how it may be.

One of the best ways through which small-scale businesses can advertise their business is through giving out flyers. Flyer printing and distribution is the cheapest but effective way to advertise a business. Aside from advertising, flyer printing and distribution can also be used for promoting events, dispersing general information, and for political campaigns.

The effectiveness of flyer printing and distribution for advertising a business depends on the effort that the business owners exert in distributing them. The more time they dedicate to giving out flyers, the more exposure they can get. Of course, it will also depend on the number of copies of the flyers that they are able to produce. Unlike TV, radio, newspaper, and billboard ads, flyer printing exposure will only be limited to the number of people who actually sees and read the flyers.

In order for the flyers to be effective, its content should be well planned. It should be brief but informative. It should include only honest information about what the business is all about, what the products/services are, how they do business, and of course, the company’s contact details. Irrelevant information that can bore those reading it should also be avoided. The flyers should also be made in a manner that it can attract attention and the interest of an audience. Putting some form of art to it such as graphics and creative lettering add to its appeal. It is also advisable to have them digitally printed in full color on glossy paper for best quality flyers.

The high effectiveness vs. cost ratio of flyer printing and distribution make it one of the most cost effective forms of advertising. Some companies, even those who are stable enough to afford mass media advertising, still use flyer distribution for advertising their business. Giving out flyers is an effective way to give out in depth details about the products/services that a business offers which their market might miss with mass media advertisements. If you are having trouble getting exposure for your start-up business, flyer printing and distribution can definitely give your business a boost.

Page 1 of 3123»

Best Link

Recent Posts

Best Sites

Right Column Widgets

Welcome to the Right Column for the Evening Shade theme. You can put a variety of widgets in this location and to manage where they are published in your site, you can download the Widget logic plugin.