The Advantages Of Ooh Advertising

Todays netizens tend to spend a lot of time with their peers and family in multiplexes, bookstores and malls consuming more of video ads than Burgers or French fries. The average time spent by a mall rat is about an hour, which is being used cleverly to facilitate advertising of couple of minutes TVCs or product ads over mediums like LCD Advertising screens. The basic human nature always seems to shift to more interesting things when they are bored and that is where OOH advertising plays a major role. OOH advertising are promoted via advertising in malls, bookstores, multiplexes, while segmenting it on platforms like Big screen advertising, Plasma TV advertising or LCD advertising screens. Couple of advantages occurs when utilizing OOH advertising agencies to develop an OOH marketing campaign.

Span of Attention

The majority of humans will quite naturally focus on OOH advertising in comparison to the same ad in newspapers, or on the radio. Waiting for the movie time or window shopping in malls, most individuals are looking for something to pass time. The human eye will rapidly fixate on OOH advertising to help pass time and avoid boredom.

Flexibility

OOH advertising can be located in areas such as malls, bookstores and multiplexes where it will most likely be effective.

State of The Art

The latest technology now available is such that can create incredibly eye-catching advertisements. For example Plasma TV advertising done around multiplexes, restaurants.

The Primary de facto shifts the perception towards the notion that you simply cant turn away from OOH advertising. In todays fast paced digital era people sometimes choose to ignore static form of graphic elements like posters and billboards, but on the other side Mall Advertising, Big Screen Advertising, LCD Advertising screens seem to grasp more eyeballs.

Satellite TV as a Perfect Gift

You want to give a perfect gift to the person you love but no matter how hard you try, you cannot find something that you have not given her or him. Does this occur to you? So does it with many people. There are so many occasions in a year including birthdays, anniversaries, Mothers Day, Easter, Christmas and many more. So it becomes difficult to choose something great and innovative every time. However, you can think of offering satellite TV as a gift. If you look into this matter then you can understand that a satellite TV connection is one of the best gifts that you can think of. Let us have a quick look at some of the main reasons behind the usefulness of satellite TV as a gift.

Satellite TV Content

One can have a great time watching high quality satellite TV entertainment on DISH TV. If you give satellite TV connection as a gift then the receiver of the gift will surely have a great time watching the TV content with the package. They are sure to have a great time watching the satellite TV entertainment with their friends and family.

Quality

You can enjoy high quality sound and picture with satellite TV. If you are planning to gift an HD connection then the receiver of the gift can watch TV in crystal clear picture quality. The DISH receivers come with Dolby digital sound technology which gives the viewers an improved sound quality that enhances the TV viewing experience. Thus the receiver of the gift can enjoy great satellite TV entertainment.

Price of satellite TV

While giving a gift you need to think about your pocket as well. You may not want to give a gift worth several thousand dollars. A DISH TV connection comes at a very affordable price. The price of the basic DISH TV packages comes at an unbelievable price of $24.99. You are sure to save a great deal of money on gifts by offering satellite TV connection as a gift.

Variety of satellite TV

There are a variety of satellite TV connections as per different budgets and choices. You can give a economical TV entertainment package as well as you can choose from any of the high end satellite TV connections.

Satellite TV Freebies

With satellite TV you can get a number of freebies. The freebies include a satellite TV receiver, satellite DISH and a DVR. You can also get free DVR upgrade. The installation for the first-time customers is always free. They can also enjoy a $15 discount on all the basic packages for one whole year. They can also get HBO and Showtime, two premium movie channels for free, for the first three months. The satellite TV comes with so many freebies!

You can gift satellite TV connection to any of your near and dear ones. It can be a perfect gift for your ailing mother, your retired father or anyone whom you hold close to your heart. For these reasons satellite TV connection can act as the perfect gift.

Good Content versus Bad Content

The change is evident in terms of mediums, reach, platforms, linguistics, genres, niches and other larger talks. Indian cinema in specification has undergone an applaud able change, be it the quality of prints, duration of making films, coping with 3D technology, which is shaping up very well, reaching out to larger audiences in smaller towns or merely making a difference with the content. The transition phase is still going on and it is definitely for the good.

The music industry too has adapted effortlessly to the newer off-springs of technology. Music is emerging with that of different regions, cultures and innovations.

But when we talk of entertainment on daily basis, it is difficult to say the same. There have been advancements, new entries in the market- channels, producers and the audience. The television sets have increased, so has the reach of satellite TV, along with the sudden rise in the number of channels and TV shows. In fact, the market is so cluttered with a like channels and shows, each looking forward to dig its own niche.

SET India, Star Plus and Zee TV have been the leading market forces for over the last two decades with many branches with their own niche. However, the content of Hindi TV shows on fee of these channels hasn’t changed too much over the years. The popularity of these Hindi TV shows and their availability on the internet led to an increased audience across the globe. However, Indian TV serials online are also a representative of the psyche of Indians and a representative of the culture. Shows on child marriage, weak women, furniture husbands, Saas-Bahu quarrels definitely are not a very pretty message to send out to the world.

With the entry of Indian TV serials online, the content creators of Hindi TV shows should get more responsible and create world class entertainment. For it not only entertains but also reflects the thinking of the people in the country they belong to.

It’s high time for Indian TV shows to take over the daily drama and bring about some more meaningful content. While Hindi TV shows are primarily aimed at entertainment, shows like Kaun Banega Crorepati on SET IndiaScience Articles, India’s Got Talent on COLORS TV show a more optimistic picture of our motherland. Even comedy shows and other fiction shows with pure entertainment in a positive light would work wonders while serving this responsibility as content creators of Indian Television.

Birthday Gift Ideas Can Be Derived From Online Stores In A Smooth Way

Everyone in the universe likes to celebrate their birthdays in a grand and special way. It is the day when one feels like a prince or princess as they get all the attention that they deserve. The day reminds you that you are special in your own way and people value you. It is essential to make a person feel special and get that special treatment from others. This treatment comes from the way the birthday is celebrated and also from the gifts that the birthday boy or girl get.
Birthday gifts should be such that will make the person happy. It should be unique and also useful. There are different types of gifts that can be counted among the birthday gifts. These gifts should be something different and should be useful to the one whom we are giving it. Every time gifting same old gifts can make someone feel bored. It is necessary that one should always bring in such gifts that should excite and charm the birthday person. Such types of gifts require some good ideas that will help a person to purchase it. This can be attained from the online gift shopping sites.
Online gift shopping sites can help in having some of the best birthday gift ideas. These ideas can help in making and selecting a great gift for any person. Online shopping sites are a great and an easy way through which some ideas can be available. There are some birthday gifts that are highly popular among friends and which can count among unique birthday gifts. But for getting such ideas it is very essential to get in touch with some reputed and renowned online shopping sites that is also called e-commerce sites. These sites can help in delivering of some great ideas.
Generally friends and relatives or close ones try to gift watches, cakes, cards, balloons, novels and so on for birthday gifts. This is usually something that people like and expect from others. Birthday gift ideas should be different from what others gift and it should make the birthday person feel special and happy. These online stores can be said as the best and easy way through which people searching for birthday ideas can get ideas as well as products even. A huge variety of gifts for different genre and for different age group is available. Not only this, but budget wise also one can choose a gift. This can help in making a selection of gift better and easy.
With availability of price tag along with every item, things work out to be easy for buyers. These things can be available along with the other birthday gift ideas that are not possible from any other way. Gifting someone with the best and economical gift can be easily available through such kind of online gift shops. The gifts can be purchased within budget as gifts of different budget is found at these stores.

Cinema Haven The video social network

Cinema Haven was created in 2009 to give users an option other than youtube and it’s time limits. Since then Cinema Haven evolved into first a video host, then a video indexer and most recently it sprouted it’s final beta stage where it now allows you to share videos from over 35 sources.

Some would ask why this is a big deal when there are so many other websites out there with already existing great content. Ask yourself this have you seen a video one day that you enjoyed and then six months later end up trying to find it again? Usually the answer to this is yes and for good measure. Now with Cinema Haven you can simply bookmark the video forever (until its is deleted from the original hosting website). So now instead of having to sign up for each individual site you can sign up for one and store your favorites where they are easily accessible. You are also sharing these videos with the other users of Cinema Haven. I think the best part of this feature is the ability to create your own playlist and take it with you wherever you want. Pretty useful if you ask me.me.

Cinema Haven boasts better hosting than youtube itself by accepting 9 different video format hosting from wmv, flv, to mp4 and even the infamously high definition divx format. Have an existing facebook account? Even better, you can login with it and skip the entire registration process.

This service is also great for companies looking to market their products to a smaller public than youtube which notoriously buries submissions within 2 minutes. The creator behind Cinema Haven plans to expand the service to mobile devices later this year to offer hosting of videos that often clutter our mobile devices and also to offer playback from over 70% of it’s hosted or indexed content. Folks when I say it gets no better than this I mean it. Check it out for yourselves.

Cinema Haven: The video social network

Cinema Haven: The video social network

Turntable For 360 Degree Product Photography

degree product photography is a so delicate and involved topic because products come in so many shapes and sizes. Some may be very reflective, some may have dimensions that will prevent you from simply dropping them on a turntable, and some may have features that can be only highlighted when shot from a specific angle while hanging from the top and with a certain
lighting setup.

The more constraints you have in your 360 photography setup the less options you get at your disposal for creating smooth 360 product views. It’s also very important to be able to quickly assess how your product appear from different angles with a given setup before you start on the actual production of 360 product images.

So before you go ahead and spend your hard earned money on a computerized equipment (which is invaluable if you do this commercially), here’s a simple guide for building a DIY turntable that will likely solve some of your product photography needs. The good news? It will only cost you a trip to a hardware store (Ace Hardware or similar), $40 and an hour of your time to get it all assembled together!

What you need:

2 x 23″ disks of round plywood – $28
1 x 12″ Lazy Susan Bearing – $6
1 sheet of white paper enough to cover the top of plywood disks

So the turntable will be built using two disks of round plywood and a lazy susan bearing attached between the disks to provide a smooth and steady movement. The bearing is tough enough to deal with weights of up to 400-500 lb or even 1000 lb depending on a brand, so the weak link is the plywood. If you go with Shepherd’s bearing, they come with pretty good assembly instructions. The key is to find and mark the center on the plywood disks. This is pretty simple as long as the disks are perfect circles:

First, you will need to find something that has a 90 degree corner like a piece of a white paper sheet. Place the right-angle corner of the sheet at any point on the edge of the plywood disk and mark the other two points where it crosses the edges on the plywood. Then draw a straight line between the two marks and connect the marks with a straight line. Now repeat the same procedure using another point on the plywood. The intersection between the two lines is the center of the disk.

The rest of the assembly is pretty straightforward – just follow instructions on the bearing package!

Now that the major work is done, you need to decide how many frames your 360 product views will be comprised of. Usually, 20 frames per view gives a nice balance between the total size of the images/download speed and the smoothness of your product rotations.

So to get 20 product shots, the turntable should be able to rotate in 18 degree increments. The key is to mark the top plywood disk

Worlds Famous Cartoon Characters Are Available On Coloring Pages

Involving in coloring pages is a fun activity for kids and if it is related to your favorite cartoon character image then it is something that excites you. Coloring worksheets give space to your kids imagination along with a break from regular boring activities, Kids love colors and they find themselves more comfortable in a colorful environment. That is why parents always choose bright colors to paint the walls of kids room or bring posters of cartoon characters to paste on the doors. You cant deny the fact that these days your children are becoming internet savvy, they spend 4 to 5 hours in a day on browsing over internet. You can use this as an opportunity to make them learn the fundamentals of coloring naturally. Colors are the gift of nature so as kids.

Cartoon coloring pages, cartoon coloring books, and printable coloring worksheets you can find online that grow a sense of personal picking within your kid; it has been found that kids from all across the globe are same in choice when it comes to virtual world of coloring cartoon characters. Even adults have a liking towards cartoon characters as a result of which there have been a number of Hollywood movies based on animated cartoon characters released. Have a glance to the most popular and famous cartoon coloring pages one by one.

Mickey Mouse coloring pages Mickey is the most popular and quite old cartoon character of Walt Disney that are available in Joyful, vulnerable, lovable postures in free online coloring pages. Mickey came into our hearts and minds decades ago and still reigns supreme. Hes like the Jesus of cartoon characters.

Simpson A latest cartoon but quite popular among kids, Homer made us all feel A-OK about being overweight, gluttonous and idiotic.
Popeye Popeye showed us that all you need is a heart of gold and youll be just fine. A pair of killer pipes doesnt hurt either.

Garfield A mischievous Garfield who has stolen the hearts of many cartoon lovers, His mischievous, scheming and adorable looks make him a picture perfect. Garfield has had us grinning for years and years.

Alvin Furry, friendly and gifted at turning a catchy tune.

Tom & Jerry A series of most popular cartoon rivalry tom & jerry, Polar opposites providing some great laughs during their constant fighting.

Archie Archie is another famous character of the animated fantasy world. You cant stand in a supermarket checkout line without seeing Archie getting into trouble with the girls.

How Photography Courses Can Help Improve Your Shooting Skills

Photography courses can be great sources of information for both beginning and professional photographers. New photographers can learn the skill involved with creating artistic photographs even before they own their first cameras. Aside from getting oriented with camera features, photography courses also teach the basics in photography, from framing to composition, to how to take the right photo using manual controls.

Features of Photography Courses
Typical photography courses tend to be composed of indoor theoretical discussions and studio work. In shorter courses, especially those that last for one to three days, half of the day is spent indoors where the participants engage in theoretical discussion with the instruction. The other half of the course is spent outside, where participants work on shoot assignments with or without models. Photography courses typically give out certificates to successful participants at the end of the activity.

Types of Photography Courses
There are various types of photography courses. Some courses are a one to three day affairs, while others are part of a university program and last the duration of a semester or even one whole year. Most short photography courses are offered by expert photographers and cover specific areas of photography. For example, beginner courses cover the basics of camera use and the fundamentals of photography. Other courses may offer lessons on how to use digital imaging software, which photographers can use to post-process their photos.

Some courses may be designed with professional photographers in mind, and may focus on the business side of photography. A camera store may actually offer a diverse field of photography courses to choose from, although the choice depends on the areas that the hobbyist photographer wants to learn. Most people also have the option of taking photography courses as a weekend getaways. Participants enjoy not only the lesson but also for the chance to stay in beautiful locations where the outdoor shoots are breathtaking.

Who Should Take Photography Courses?
Photography courses are open to anyone who wants to learn anything from the basics to the most specific areas of the medium. Even professional photographers can take something away from each class or seminar they attend. For example, there are some courses that focus on how to use sophisticated photo editing software, and some professional photographers may want to take advantage of this in order to improve the images that they take. Professional event or wedding photographers who are just starting out, may want to join a photography course where they are taught how to market their work in order to attract clients, how to create portfolios, and how to set prices for their services. There are even some courses that give advice on what to wear and how to behave during assignments.

The Dramatic Effects Of Black And White Portrait Photography

Black and white portrait photography is very popular because it adds an air of elegance and drama to the images. Black and white portraits impart rich and timeless appearance. Without the hindrance of colors, the viewer focuses on other elements of the photograph. The lack of color allows texture and form to become more significant features of the portrait.

An uncluttered look and simplicity adds a polished look to the portrait. Black and white portrait photography is an excellent way to add a classic and romantic feel to your photographs. It adds an air of nostalgia to portraits and evokes reminiscence of a time prior to color photographs, when all portraits were black and white.

There are a lot of people who consider black and white portrait photography to be an artistic form of expression. They believe that black and white portraits are more of a fine art than color portraits. Black and white photographs contain a distinct sophistication, summoning memories of a bygone era.

They soften facial features and capture the delicacy of shape and contour. It is often suggested that black and white portraits look best displayed in silver, anything antique is especially effective. Displaying new modern black and white portraits with heirloom family portraits is an excellent way to incorporate the past with the present for the preservation of the family’s heritage.

Black and White Portrait Photography is the Preference of Some Photographers

Some photographers are so impressed by the beauty of black and white photography that they specialize only in the photographing of black and white photographs. Many of them believe that the elegance and emotion of occasions like weddings are best captured by the art of black and white portrait photography.

Newborn baby/family portraits done in black and white can have an exceptionally dramatic effect. A uniform background and clothing color can focus attention on the baby and the family’s loving gaze and embrace become a more impressive and inspiring image, symbolic of their family’s love and devotion.

Though some photographers still prefer traditional film processing, most of them utilize modern digital cameras. Digital portrait photography allows for greater versatility. The majority of black and white portraits are originally shot in color.

State of the art technology can then be used to manipulate the photographs to convert them to gray scale. Specialized software is used to erase imperfections, lighten tones, and deepen shadows allowing for flawless, exquisite black and white portraits.

Current Scenario Of Outdoor Advertising In India

Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

More Brands are adopting OOH media

Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

Rich means, affluent techniques of brand promotion

Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

Seamless brand communication

Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

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