Elsie the popular Borden Cow is the famous mascot for the Borden Business. Although memorialized on various goods, very few understand that Elsie was also an actual cow. The initial Elsie, the real cow, passed away in The early 1940’s and was laid to rest in Plainsboro, NJ. Elsie had a “cow husband” known as Elmer the Bull. He became the mascot for Elmer’s Glue. Borden was a massive organization marketing everything from milk to glue. In the end it became strained in its products which generated its downfall.
Elsie was initially created as one of numerous characters used to advertise Borden goods. Specifically dairy products. She in the end became the most significant character and the most well-known one. And Borden took complete advantage.
Elise had been on the radio. She received mail. She was in print advertisements. In TV advertisements. Even had her very own comic. Elsie was in a movie and also came out at special events such as “Borden Day” at Walt Disney World.
At the World Fair in New York Elsie “married” Elmer the Bull. She later delivered Beulah. Years later on Borden gave Elsie an additional little one. This was Beauregard the Bull. The name was chosen by the public in a competition to name the baby.
Next Elsie was given twins. Yet again a baby identifying tournament using the general public was held. Into the millions votes were created. Eventually Elsie was announced the happy mom regarding Herb as well as Larabee.
These days Elsie can still be seen smiling and giggling on Borden brand name products and of course the numerous Elsie collectors items. Generally you will notice her smiling head ornamented in yellow-colored flower petals.
Elsie goods are now true collectibles and an authentic part of Americana. Because just the name is now licensed, because the Borden business is no more, the general advertising associated with Elsie on products has tremendously diminished. Many children nowadays have never heard of Elsie the Cow. Which means folks in the know about this fantastic icon are able to acquire excellent collectibles which will definitely rise in value as they become rarer and rarer.